Two Tails Productions spread a little love and care at Drayton Manor Resort this Easter, creating an immersive Care Bears activation at the heart of the park-wide Care Bears takeover!
Working with Drayton Manor Resort and Authentic Brands Group, we were asked to bring the Care Bears’ Colours of Caring campaign to life, celebrating the Care Bears’ core message of sharing love and care with the world. Our team designed a dedicated area of the park, anchored by a 26m Care Bears wall decked out in vibrant branding and topped with a colourful draped roof. Families could add their own splash of colour to giant colouring-in murals, or write a message of kindness to hang on the pledge cloud.
At the centre of it all sat the Care Collector, a brand-new Care Bears asset conceptualised and designed by Two Tails in collaboration with Authentic Brands Group. Every mural coloured and every pledge shared helped fill the Care Collector, which in turn beamed that love and care up to the Care Meter in Care-a-Lot, keeping the world full of kindness. It was a joy to watch families take part, and we’re proud to have worked with such an iconic brand.
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